Calculate optimal retail prices from wholesale costs using industry-standard markup methods. Factor in operating costs and analyze profit margins to make informed pricing decisions.
Choose from standard retail, keystone, super keystone, or custom margin calculations.
Factor in wholesale costs, operating expenses, and minimum order quantities.
Get detailed breakdowns of margins, markups, and break-even points.
Use proven retail pricing methods like keystone markup.
Essential for retail stores setting competitive prices
$24/month
Keystone pricing is a standard retail pricing method where the retail price is set at double the wholesale cost, resulting in a 50% profit margin. This is a common starting point for many retailers.
Include all direct costs associated with selling the product, such as shipping, handling, storage, and overhead expenses allocated per unit. This ensures your retail price covers all costs and maintains your desired profit margin.
Typical retail profit margins range from 25% to 50%, depending on your industry and competition. Luxury items may command higher margins, while commoditized products often have lower margins.
Super keystone pricing (150% markup) is often used for unique, luxury, or high-demand items where the market can support higher prices. It's also common for products with high overhead costs or slow turnover.