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PPC Advertising Budget Calculator

Plan and optimize your PPC advertising budget across multiple platforms including Google Ads, Meta Ads, Bing Ads, and Amazon Ads. Get data-driven insights for better budget allocation and ROI predictions.

PPC Budget Calculator

Budget Allocation

Campaign Projections
Projected Revenue
$4571.38
Overall ROI
357.14%
Total Clicks
905
Total Conversions
47
PlatformBudgetMetricValue
Google AdsBudget$400.00
Bing AdsClicks167
Amazon AdsImpressions78,125
Meta AdsConversions6
Key Features

Cross-Platform Planning

Optimize budget allocation across Google Ads, Meta Ads, Bing Ads, and Amazon Advertising.

Performance Metrics

Track key metrics including CPC, CTR, conversion rates, and ROI across platforms.

Budget Optimization

Get recommendations for optimal budget distribution based on platform performance.

ROI Forecasting

Project returns and performance metrics for different budget scenarios.

Use Cases

For Marketing Teams

Plan and optimize PPC advertising campaigns

  • Allocate advertising budgets
  • Compare platform performance
  • Project campaign returns
  • Optimize ad spend
Pricing

Free

  • Basic budget calculator
  • Standard platforms
  • Basic metrics tracking
  • Simple reporting

Pro

$29/month

  • Advanced budget optimization
  • Custom metrics tracking
  • Historical performance analysis
  • Advanced forecasting
  • Export capabilities
  • API access
Frequently Asked Questions

Which platforms are supported?

Our calculator supports major PPC platforms including Google Ads, Meta Ads, Bing Ads, and Amazon Advertising, with platform-specific metrics and performance benchmarks.

How accurate are the projections?

Projections are based on industry averages and platform-specific benchmarks. The accuracy improves when you input your historical performance data for more precise calculations.

Can I customize metrics for each platform?

Yes, you can input custom metrics including CPC, CTR, and conversion rates for each platform based on your historical data or targets.

How often should I adjust my budget allocation?

We recommend reviewing and adjusting your budget allocation monthly or when significant changes occur in platform performance or business goals.

Who Is This Tool For?
Digital Marketing Managers
PPC Specialists
eCommerce Business Owners
Marketing Agencies
Campaign Managers
Media Buyers