Optimize your Amazon advertising spend with our comprehensive PPC calculator. Plan budgets across Sponsored Products, Sponsored Brands, and Sponsored Display campaigns while tracking key metrics like ACoS, ROAS, and conversion rates.
Product-level ads appearing in search results and product pages
Brand-focused ads featuring multiple products and brand messaging
Display ads targeting relevant audiences on and off Amazon
| Campaign Type | Impressions | Clicks | Conversions | ACoS | ROAS | CPA | Revenue |
|---|---|---|---|---|---|---|---|
Sponsored Products | 600,000 | 2,400 | 240 | 21.43% | 4.67x | $7.50 | $8400.00 |
Sponsored Brands | 208,333 | 625 | 50 | 42.86% | 2.33x | $15.00 | $1750.00 |
Sponsored Display | 214,286 | 750 | 45 | 28.57% | 3.50x | $10.00 | $1575.00 |
Total | 1,022,619 | 3,775 | 335 | 25.59% | 3.91x | $8.96 | $11725.00 |
Optimize budgets across Sponsored Products, Sponsored Brands, and Sponsored Display campaigns.
Track and optimize Advertising Cost of Sales (ACoS) for better profitability.
Monitor key metrics including CTR, conversion rates, and ROAS across campaign types.
Optimize budget distribution across different Amazon advertising formats.
Optimize advertising campaigns on Amazon
$34/month
Our calculator supports all major Amazon advertising formats including Sponsored Products, Sponsored Brands, and Sponsored Display campaigns, with specific metrics and benchmarks for each type.
ACoS (Advertising Cost of Sale) is calculated by dividing total ad spend by total sales revenue and multiplying by 100. Our calculator factors in campaign-specific metrics for accurate ACoS projections.
Yes, you can adjust metrics and targets for different product categories, as performance often varies based on category competition and margins.
We recommend reviewing and updating your calculations monthly or when significant changes occur in your product pricing, competition, or market conditions.