Calculate and project your customer lifetime value (CLV) with our comprehensive calculator. Analyze different customer segments, track retention metrics, and optimize your customer acquisition strategy with data-driven insights.
Consistent buyers with 4+ orders per year
Calculate CLV across different customer segments including new, regular, loyal, and VIP customers.
Track and analyze key metrics including purchase frequency, order value, churn rate, and customer lifespan.
Project customer value over time with detailed revenue and profit forecasts.
Factor in acquisition costs, retention expenses, and profit margins for accurate net CLV.
Optimize customer acquisition and retention strategies
$24/month
CLV is calculated by considering average order value, purchase frequency, customer lifespan, and profit margins, while factoring in acquisition and retention costs. We use both historical data and predictive analytics for future value projections.
Key metrics include average order value, purchase frequency, customer lifespan, churn rate, acquisition costs, retention costs, and gross margin. The more accurate these inputs, the better the CLV calculation.
We recommend recalculating CLV quarterly or when significant changes occur in customer behavior, pricing, or costs. Regular updates ensure your customer value metrics stay accurate.
Yes, our calculator allows you to analyze and compare CLV across different customer segments including new customers, regular buyers, loyal customers, and VIP segments.