Optimize your Amazon advertising campaigns with our advanced ACOS (Advertising Cost of Sale) calculator. Perfect for Amazon sellers looking to improve their PPC performance, profit margins, and advertising strategy.
Calculate optimal ACOS targets based on product margins and business goals.
Determine your break-even ACOS to maintain profitability across campaigns.
Compare performance against category-specific ACOS benchmarks.
Project potential profits based on different ACOS scenarios.
Optimize PPC campaigns and improve profit margins
$39/month
A good ACOS varies by category and product margins. Generally, most sellers target 15-30% ACOS, but this depends on factors like product price, competition, and profit margins. Our calculator helps you determine the optimal ACOS for your specific situation.
ACOS is calculated by dividing your total advertising spend by your total advertising revenue, then multiplying by 100 to get a percentage. Our calculator also factors in product costs and fees to show true profitability.
Key strategies include optimizing keywords, improving product listings, adjusting bids, and targeting relevant customers. Our calculator provides specific recommendations based on your current metrics.
Important metrics include TACoS (Total Advertising Cost of Sale), CTR (Click-Through Rate), conversion rate, and ROI. Our calculator includes these supporting metrics in the analysis.